MADDISON MULTIMEDIA DIGITAL ADVERTISING BLOG ~ MUSINGS AND OBSERVATIONS

www.blackle.com

06.08.2010
Blackle is a website powered by Google which is designed to save energy by displaying all its pages with a black background and a greyish font colour.

The thinking behind it is that a computer monitor uses up more energy the more vivid colours it displays are. By displaying much darker colours, it uses much less power & is therefore much environmentally friendly.


At the latest count, 2,000,118.930 watt hours have been saved by Blackle. Check it out now www.blackle.com, although if you're visually impaired this may not be the site for you!

Online shopping reaches a two year high

05.07.2010
The latest figures from the IMRG Capgemini e-Retail Sales Index show that total online sales in May increased by 22% in May, the highest growth rate in twenty four months.

£4.5 billion was spent online by shoppers in May, which equates to £73 per person in the UK. The Index also predicts a 3% increase in sales in May 2010 compared to April 2010.

What's the worst that could happen??

01.07.2010
Oops.

Advertising network plays mediator in Apple/Adobe fight

29.06.2010
The ongoing conflict between computing giants Apple & Adobe is desined to rumble on with many advertisers & developers are scrambling around to take anything they've designed in Flash and redo it in HTML5 so the lucrative Apple market can see their work. However, a short term solution may be found with open source intervention.

Ad network Smokescreen has vowed to automatically convert Flash to JavaScript/HTML5 which would enable advertisers & developers to continue designing their ads in Flash and have them viewed on the iPad & iPhone platforms.

Watch this space for developments.

Advertising on the London Underground goes digital

18.06.2010
Mouchel Group have created a series of digital advertising spaces on the London Underground. See them in action here.

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