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What website tools are available to give my business the maximum

Web designers vs Web Developers

You may have heard the terms 'web designer' and 'web developer' and wondered what the difference is, if there's a difference at all. Web design and web development are two different disciplines: A web designer will typically deal with the 'front end', which includes the visual aspect of a website, the HTML and the user experience, or UX.

The web developer will be responsible for the 'back-end' which means they will write server-side scripts that result in any functionality the wbsite might have. There is overlap though, and often a designer will be capable of developing and the developer will be happy designing.

What can a website say about your brand?

You only have one opportunity to make a first impression, and for most businesses, your website is the first point of contact that many customers have with your brand, so it's vitally important that your website reflects well on your business.

With the average time an internet user spends on any one webpage being around just eleven seconds, you don't have long to convince them that you are not only reputable (and internet users are particularly cynical in this day and age - and who can blame them with so many unscrupulous people lurking in the more dimly lit corners of the web!), but you are trustworthy, conscientious, that they won't receive any nasty surprises, that your service or product will be of good quality and if there's a problem you will deal with it courteously. If they have even the slightest inkling that you may not tick all of those boxes, then they will quickly jump ship and try your next competitor, and you'll never hear from them again!

On the other hand, should you get your website/branding combo right, then you can give your brand any character and tone of voice you wish, irrespective of the location and size of your business.

Maddison Creative web design Newcastle are specialists in the use of shapes, photography, colour and typography in order to encourage internet users to feel the way your want them to feel about your business and website, whether it's an entertainment brand that you want people to associate with energy, passion and excitement, or a health spa where you want people to feel at ease, relaxed and empowered. Emotion plays a large part in online user behaviour/experience and so it's vitally important you capitalize on that in order to get the most from your website.

What does my business need to do in order to develop our own website and what will the process involve?

Every brilliantly successful website starts off with a brilliant idea. Whether your idea is to fill a gap in the market, a way for you to earn a living, whether it's to satisfy a great need, or whether it's a product, a service or some form of entertainment, the idea is the main reason that your website will succeed or die a slow painful death. You need passion, a great team, discipline, hard work, of course you need all the tools available to you that a website will afford you, but if your idea is a dud then if will ultimately all be for naught.

Once you've completed all your planning, you know what constitutes success and how you're going to measure it, you've done your market research and have the funding in place you can then think about how you're going to make the next step of anctually getting online. These days it is definitely a question of how, and when and not if - the internet has become so fundamental to the success of a business that not to have a website is not really an option! It's at this point that Maddison Creative Web Design Newcastle get involved and provide support with industry expertise, over a decade of launching websites, and an in-depth knowledge of what can be achieved, what works and what doesn't, best-practice, what you will require to acheive your goals, timescales and costings.

Once that's all been agreed, the next step is generally for us to come up with a site structure and a visual (usually flat without any functionality) to give you a feel of how the website will look. Once these two have been agreed and signed off, then we set to work combining the two, and hey-presto! You have yourself a website.

From a logistical perspective, to build, launch and maintain a website, you need a domain, ie www.something.com, space on a server which can be provided by a hosting company , you need your website files, and you need a program to allow you/us to transfer your files onto the server. and you need the files you create. Once they're up there then your site is live for ayone to enjoy.

We can take care of all of this - it's what we do. We've built relationships with some of the best hosting companies to get your the best deals of hosing and domains. We use cutting edge FTP software to transfer your files quickly and securely. All this is included in any of the packages you can get from Maddison Creative Web Design Newcastl, so you needn't worry about it.

If you already have hosting or a domain and you'd prefer to keep it, then it's not a problem - we can work with what's there, transferring over anything we need and talking to providers to ensure that everything we need for your site to work beautifully is there.

How do I proactively promote my website online?

There are an ever increasing number of ways to promote your business online, some free and some have a cost, but when running a business it's important to explore every avenue. Methods of promoting your business for free include:

Website SEO Optimize your website so that it will readily be picked up by search Engines such as Google and Bing. This is by far the most effective way of promoting your business online, it is free and it has the largest reach...if done well!
Social Media Marketing Use your social channels and communities to push your business to your peers. You can include share and like buttons from most of the social media providers which removes any obstacles between a happy customer on your site and them recommending you to their peers. Many social media sites allow you to pull content from their sites and display said content on your site. This is a great way of keeping your customers abreast of updates in real-time, whilst also keeping your site content fresh.
Reciprocal links Get as many sites as you can to link to your site, this will not only drive traffic but it will also be recognized as a positive by search engines, boosting your ranking.

Paid for options include:

PPC (pay-per-click) advertising Create an ad that will appear at the top of a search engine results page or on an affiliates' website that you only pay for (a pre-agreed price) when a user is interested by your offering and clicks on your ad. No clicks, no cost.
Facebook ads & Twitter cards This is highly targetable, which means you can define exactly who you want to see your ads based on their interests, their location and a range of other criteria.
Email campaigns Email marketing technology is used by 82% of B2B and B2C companies. Can also be free, depending on your distribution method. Directly communicate with your client base or distribution list with a beautifully designed email. A wide range of reporting tools available, allowing you to see how your email (and different parts of your email) has performed. Can contain dynamic content, can be fully automated and can feature triggered elements.

Can you update and develop my existing website, built by someone else?

Yes, not only can we build you a website from scratch, but we can also work with what you already have to increase performance, update any branding you might have, or bring the technology up to speed. Essentially we can give it a new lease of life!

How do we measure the success of our website, and what web design tools are available for reporting?

If you own a restaurant you have some ways of monitoring how your businesses is performing; you can check your takings and orders, you can take a look at your bookings and you can monitor how much stock you're getting through, and you can anecdotally measure when the waiters and waitresses are busy, but beyond that there's nothing more specific you can drill down into to gauge how your business is performing and how to improve it. Wouldn't it be great if you could find out exactly how many people looked at your menu at the door and decided to move on to the next restaurant? How many people tried to book a table and who couldn't because you were busy, and at what time? Which were your most popular tables and why?

With a website and with the reporting tools we have available to us as webmasters/website owners and web deisngers and developers we now have all this insight available to us at the click of a mouse. You can find out who visited your site and where they are located, what time they navigate to your site, how long they spent there, where they came from and which page they left at. Which links they clicked on, whether or not the purchased anything and whether they engaged with any of your multimedia content - did they watch your video to the end or did the bail after 30 seconds?

This also applies to your online advertising/emails - you can interrogate any number of metrics to determine whether or not your campaign is a success, which bits of it worked, which didn't and where you should focus your energy on improving, to ensure that it is a success the next time you run it.

More answers to web design questions...

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