Get in touch today to find out how we can help your business succeed

The difference between the internet and the world wide web

How have web innovations advanced with time?

Websites rely on a range of technologies cooperating and working in sync to create the wonderful multimedia resource they are in the 21st century. What are these and how have they developed from the basic tool they were when the web was in its infancy in the 1980s?

Launched in 1992, HTML, a markup language that has been around since the birth of the web is the main foundation of any website. It allows web designers and developers to write code that can be sent over the internet and that can be interpreted by the browser on your local device. The code or 'markup' uses html tags to structure, style and render content in a way that users can read and enjoy, and the web wouldn't exist without it.

Along with HTML came the first browser, Mosaic, and if you saw it today, the features are such that you'd easily identify it as a browser - home, back and forward buttons and an address bar. Internet Explorer and Opera were subsequently launched, along with HTML2 which was an evolution of HTML but with a number of advancements. HTML didn't stay with us for long, and by 1997 both HTML3 and HTML4 had been released, and these included input from the W3C (World Wide Web Consortium) which ensured that HTML was developed for the good of all, and that the potentially conflicting interests of contributing parties did not take over.

HTML4 was to be the standard for around ten years, and its presence was lengthy enough that the '4' was almost universally deemed unneccessary and it was know simply as 'HTML'.

Flash, Java and Javascript were released, allowing website to feature more engaging and interactive content, and CSS came about to separate the styling of a website from its content. Chrome, Firefox and Safari were launched to give users greater options when choosing a browser software with which to browse the web. Incremental updates were made to HTML in the form of XML, but it wasn't until 2008 that HTML made a significant step forward with the release of HTML5 (and CSS3) gave the web designer a greater number of tools with which to build interactive, engaging, dynamic, immersive websites, which run client-side and which run natively in the latest generation of browsers without the need for any plugins.

2009 saw the launch of Maddison Creative Web Design Newcastle.

Currently, the primary driver of innovation change in the web industry is the advancement of mobile technology and the number of users who are choosing to consume web-data on-the-go using a handheld, touchscreen device. This has had a significant impact on who websites are designed and built.

How have web technologies evolved with time?

The web is built on several technologies working together to produce the dynamic resource it has become. But what are these, and how did they come about?

The basic building block of the web is a markup language called HTML. This enables content to be presented to the user in a particular way using 'tags'. Without it the web simply couldn't function. HTML was introduced as an experimental technology in 1992, allowing web designers to build a page using text, images and a basic framework to share information to users browsing remotely from their computer.

Mosaic was the first browser to be released, and despite it being launched eons ago in web technology terms, it is still recognizable to a user of a web browser today. Opera and Internet Explorer soon followed, as did HTML2, an evolution of HTML. In a relatively short space of time HTML3 and HTML4 were introduced, and included significant input from the World Wide Web Consortium (W3C) in order to ensure that competing interests from involved parties wouldn't compromise the technology.

HTML4 would become recognized as THE version of HTML for the next ten years because of this, the '4' was invariably dropped in favour of just 'HTML'.

Meanwhile, Javascript, Java and Flash were developed and launched to allow greater complexity in the design, animation, interactivity and functionality of websites. CSS was then introduced to separate the content of a webpage and its styling. Several other browsers followed, including Safari, Firefox and Chrome, and small updates were made in the guise of XML in the following 10 years but it wasn't until 2008 and the introduction of HTML5/CSS3 that HTML made a serious leap forward. HTML5 gave the designer and the user even more scope for dynamic, interactive client side content, running natively in the browser, Flash having been long since phased out due to its reliance on a third-party plugin.

Maddison Creative web design Newcastle were founded in 2009

Today, the main driver of technology change is the increasing number of devices that browsers use to access websites - mobile phones, tablets, touchscreen devices - all dictate how websites are built, replacing the once ubiquitous desktop browser.

Why should my business have a presence on the world wide web?

In the UK, around 87% of adults are frequent users of the web, which includes over 99% of young adults from the ages of 16 to 24, who, as time progresses, will eventually replace the older generations who are traditionally more reluctant to get online.

The ease-of-use, accessibility, cost, flexibility and versatility of the web has resulted in the web being the first port of call for people considering any number of recreational and admin activities such as online banking, entertainment, shopping, socialising, dating and gaming.

It's this exposure that the web is able to afford your business that is so valuable. You simply won't get the opportunity for your business to be put in front of such a wide audience irrepsective of their geographical location, all of whom are potential customers. Additionally, should you prefer not to make your message that far-reaching, you can restrict the promotion of your website (via the use of tailored keywords and online marketing tools) to just potential customers in your area. The nature of search engines, and their ranking criteria ensures that when a customer arrives at your site, they have a fair idea of what you're all about and what they're going to get when they arrive. It's your job to ensure they're wowed when they arrive!

What are the benefits of advertising my business dynamically online via a website?

One of the great features of promoting your business via the web is that you can add to your site almost instantaneously. You could think of an idea for a promotion one lunchtime and but close of business it can be live, with little or no lead time and no costly printing to contend with.

Unlike printed media and traditional advertising methods, if you publish your website and you decide that your offer is no longer available, your prices need to change or you want to change your messaging, you can do it quickly, easily, and more importantly very cost effectively 'on-the-fly', allowing you to be as reactive and as responsive to market forces as you wish.

Similarly, if you have something time-sensitive you wish to communicate to your customer base, you can add it to your site where it can be made live immediately, and once it's no longer needed it can be taken down just as quickly.

You no longer need to scrap boxes and boxes of flyers, or have expensive TV or radio commercials remade. You simply contact your web manager/designer, let them know what the update is, and they will update hassle free. Should you have opted for a CMS (Content management system) website where you have the ability to update the content yourself, then it's even easier! You simply log in to the admin area, navigate to the page in question, edit your text, hit save and you're done!

How long might my web design project take and when will you be able to fit it in?

Just like estimating the cost of a website it's almost impossible to give an idea of how long a website might take to design and build without more specific infomration about what the web design project might entail. Once we've had an initial chat, we can give you a rough guide as to how long it might take, and then once you've given us a brief we can give you an idea of exactly how long it will take and when we can accommodate the request. We prode ourselves on being able to meet any (reasonable) deadline, and we can generally accommodate most jobs within two week period once the scope of work has been agreed - obviously the signoff date will vary on the complexity of the project.

More answers to web design questions...

Where to next?